© 2017 by Moxie Media & Management

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ECOMMERCE

OPPORTUNITY 

 

The client came to us wanting to launch a line of custom handbags and accessories for a new lifestyle brand, FullBeat by Tiffany Haas. When we learned about the unique vision of the brand and had the opportunity to play with the products ourselves, we knew this project was going to be a blast! From a complete e-commerce website build to social media management and launch strategy, our team successfully helped turn the client's vision into reality. 

 

 

Scope of work included:

  • Product Launch Strategy

  • Product Photography 

  • Social Media Management

  • Facebook Advertising 

  • Email Marketing

  • Website Design 

  • Branding 

 

 

 

APPROACH 

 

We started this project by first developing a pre-launch social media strategy to generate awareness and build a mailing list in anticipation of the official launch. Once the strategy was in place, our team dived into branding which included color scheme, fonts, graphics and textures, product photography, and coming up with branded names and copy for each of the handbags. Next, our team tackled the build of a mobile-friendly e-commerce website. We approached the website with several key goals in mind; 1.) it had to be user friendly and easy to navigate 2.) the design needed to convey the playful, girly vision of the brand 3.) it needed to be more than just a shop - but a fun space where people could interact with the brand and enjoy their time on the site. 

 

Upon finalizing the branding and website build, we moved on to developing a full product launch strategy that included strategic email marketing, a calendar of sales and promotions, and a Facebook advertising funnel to build brand awareness and drive sales. 

 

 

 

 

 

 

 

 

 

 

 

RESULTS 

 

  • Generated $16,268 in Revenue in first four weeks 

  • $1,100 Facebook Ad Budget

  • ROAS (Return on Ad Spend): 16x

  • 88,461 People Reached

  • 38,227 Video Views 

  • 31% increase in Facebook Followers 

  • 244% increase in Website Traffic 

 

       *1 Month to achieve these results