© 2017 by Moxie Media & Management

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NATURAL HEALTH

OPPORTUNITY 

We've had the wonderful privilege of working with this particular client for more than five years. As a new natural health practice, they came to us seeking to grow a strong online presence that would both educate and attract clients all over Middle TN. Over the years, our work has spanned from website design, branding, social media management, email campaign marketing, lead generation, and everything in between. 

Most recently, the client requested a "brand refresh" that would resonate with natural-health minded consumers, including a full website design and re-branding. They also desired to increase the number of new thermography patients each month through the use of Facebook advertising and lead generation. Our team happily accepted the challenge.

Scope of work included:

  • Social Media Management

  • Facebook Advertising

  • Lead Generation 

  • Website Design 

  • Email Marketing 

  • Copywriting

  • Branding

  • E-Book Production

APPROACH 

 

Our team tackled the brand refresh by implementing market research techniques to identify what themes, colors and imagery resonated most with those in the natural health community. We then fleshed out the rest of the branding from curated font sets and color palettes to a full website re-design. 

Upon completion of the re-branding process and the new website, we then launched a series of Facebook lead generation campaigns to generate high-quality leads that would convert into new patients. In addition, we also beefed up the client's current social media strategy to include two monthly blog posts, rich with keywords to improve overall site optimization and SEO. 

RESULTS 

  • Generated 152 High-Quality Thermography Leads in just 9 weeks

  • 20% Average Conversion Rate 

  • 31,259 People Reached

  • 44% Increase in Website Traffic 

  • 18% Increase in Facebook Likes 

       *4 Months to achieve these results 

"If you want to see your exposure increase, let Anika and her team lead you. They have been exceptional to work with. Patient and creative. Mindful of budgetary limits. Extremely accessible. And AFFORDABLE!! You will not regret bringing Moxie Media into your team."

~ Victoria B.