The flowers are blooming, the birds are singing, and your social feed is filled with friends in bright pastels, posing for outdoor selfies. As tempting as it is to run out and join them, remember it’s also spring cleaning season! It’s the perfect time to get organized and clutter free, not just at home, but also with your business and marketing efforts.
When you’re evaluating items and trying to eliminate clutter, some good questions to ask yourself are, what holds value, and what no longer serves you? These questions can also be applied to your business and marketing tactics!
As a business owner or entrepreneur, it’s equally important to evaluate how current and fresh your marketing efforts are. Sweep away old ideas of what has worked before—it’s a new season for your business!
Start your spring cleaning with our 4 easy steps of how you can Spring Clean your marketing efforts.
1. De-Clutter Your Content
Start by uncovering your social media analytics and get rid of content that doesn't encourage high levels of engagement. While you may love inspirational quotes and funny cat videos, if you're audience isn’t responding, it’s time to ditch it! Stick only to the content that works.
It can be tough to give up on ideas that you love but sometimes you have to let go of what’s not working and embrace a new strategy. This might be challenging but it will be worth it in the end.
2. Freshen Up Your Website
Many times, it’s not necessary to build a completely new website, all your old website needs is a little refresh! Think of it as a visual window display at your favorite store, you may love what they offer but eventually even you will get bored at staring at the same thing over and over.
Making small efforts to "freshen up" your website not only keeps your content fresh and but it also improves your SEO. That’s right, updating your website on a regular basis keeps search engines on your radar. This is essential, especially with all the new competitors popping up beside you.
3. Connect with Your Core Audience
As the seasons change, so do topics, trends and interests. It’s critical to figure out what currently speaks to your core audience. Ask yourself if you should run a new special or promotion? Or, what topics would really resonate with my audience at this time?
Once you have a good idea, start engaging!
4. Plant Seeds
As everyone knows, nothing can grow unless the seeds are planted. It’s very valuable to understand who your customer is and plant seeds in the right platforms to start generating growth. Whether it's Facebook campaigns (yes - we are a BIG believer that every business should do this), or reaching out with a friendly spring E-Blast - make an effort to connect with your consumers!
Get in front of your target audience and see just how high your marketing efforts can flourish and grow this season. Need some help getting started? Contact us today to see how we can help with our full-service marketing services. Read more here!