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Is Your Brand On-Point? Why it May Be Time For a Refresh.

October 4, 2017

 

Most things that trend eventually hit a peak and then begin to fade. When it comes to fashion, a good trend usually makes a comeback, even if it’s decades later. Unfortunately, some bad trends do too…we’re hoping we never see men’s rompers again!

 

Your brand’s design needs to clearly represent your company. It should be unique and hopefully it doesn’t blend into the trendy color palette of each season.

 

Jeff Bezozs the founder of Amazon once stated,

 

“Your brand is what other people say about you when you're not in the room.”

 

We couldn’t have said it better! If you don’t feel your brand is being represented the best it can be, it’s time for a change!

 

Check out the list we curated below. If you feel your brand is missing the mark it may be time to consider a refresh.

 

STRONG BRANDING CONCEPTS

 

Define your brand and your goals. Write them down. Evaluate. And then form a strategy to execute how to make that a reality.

 

That’s simply the first step. If you’re starting a business or strategizing a re-brand, your vision needs clear direction. This comes down to look, mood and feel of your brand. Basically, no grey area is allowed!

 

EYE-CATCHING WEBSITE

 

As a brand, it’s important to make the best first impression. In most cases, your website plays an extensive part!

 

Your website is a glimpse into the heart of your business. That's why we believe in creating websites that tell a story. It's about encapsulating the vision of your company and the essence of who you are and what you believe.

 

You only have a few seconds to capture someone's attention when they visit your site. Make it count. 

 

SOLID CONTENT

 

What you say as a brand is just as important as what you sell or what you offer as a brand. Your brand language should be carefully defined and curated on your website, social media and email marketing campaigns.

 

As marketer and author, Seth Godin stated,

 

“Marketing is no longer just about the stuff you make…it’s about the story you tell.”

 

That’s right! Be authentic, show value and always be replicable. You’re going to have to share a compelling story to build up trust and brand loyalty.

 

SOCIAL MEDIA SOCIALITE

 

You don’t have to be an extrovert to be a social media butterfly. Sometimes it doesn’t even require leaving the house. Every socialite knows the best parties and events going on in town. As a brand, you should know the best social platforms and the conversations you want to join. Get out there and be seen!

 

As Kelly Cutrone, a Fashion Pr professional once said,

 

“Normal Gets You Nowhere.”

 

It’s true. Don’t be a wallflower on the social media feed. You must form a solid strategy that will engage your audience and get people talking! This is what forms loyal brand enthusiasts and gives you a bump up the social media ladder.

 

Don’t forget, social media is not just about being social on the front-end, you shouldn’t ignore back-end operations and analytics. To boost your ROI, efforts must be analyzed to see what’s working, and what’s not.

 

After reviewing our list, do you feel your brand might be missing the mark? Our team of branding experts wants you to have a brand that flaunts some serious Moxie. Your brand should be nothing less than bold.

 

Contact us today to get started on your brand refresh. This is one of the best investment as a company to take your business to the next level. We’re ready to start the next creative venture with you!

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