It’s that time of year again! If you feel like your marketing efforts have fallen short this year, don’t despair! There is still time to revamp and get it right. Usually, the biggest holiday and New Year marketing challenges are finding creative ways to stand out among your competition.
We get it, there’s a lot of holiday noise to cut through. So, as we immerse ourselves in the festive spirit, we have compiled a list of 5 helpful holiday marketing tips to consider as we move through the season and into the New Year.
Revisit your branding objectives
It’s so important to evaluate your branding objectives every year, if not every few months. As consumers are reevaluating their needs, you should be refreshing your brand to meet those needs. Be on the front end and help them see that your brand is still relevant and fresh.
The ground rules for branding are rapidly evolving. Social Media, content marketing, Social Media Advertisements are just some of the many things that are challenging brands to think differently. Creating and sustaining customer trust and loyalty is more difficult than ever before.
This is why it’s important to tune into the customer engagement that others don’t see and start finding creative ways to engage with your audience.
Supply valuable content
As we often say here at Moxie, you get one chance to grab someone’s attention. Make it worth their while. This is imperative for content. Be clear and concise with what you are presenting. You want to show value to your reader that will keep them engaged and ultimately become a client.
The first step is getting people to click on your content. If no one is clicking, then no one is reading or sharing your posts or articles. You can increase your click through rate with a captivating headline and high quality images.
When it comes to providing content, it’s also imperative to know your audience and platform. The goal is to sound native to your social media environment and simply join the conversation. Make people want to engage with you and your brand.
Yes, we know. There is no secret sauce to this. Each brand is different and requires different strategies. Sometimes it requires a trial and error method to see what people best respond to.
Rock your social media Presence
As you must know by now, Social Media plays a big part of your 2017 marketing mix. If you think 2018 is going to slow down, think again. In order for your business to grow, you need to be able to expand your audience and reach. Without a social media presence, your business is missing out.
Research shows nearly 2 in 3 adults use social media. By not tapping into the potential of social media and the potential new leads your missing out on a huge chunk of audience exposure.
Spruce up your lead generation tactics
As we discussed in our recent blog post, a sales funnel sets the path to success when it comes to keeping your leads organized. It allows you to form the best method to organize, sort, and direct leads to the best place with the highest probability of converting.
Without a sales funnel, you might as well be throwing everything at the wall to see what sticks! Having a strategy in place gives you the visibility and consistent process necessary to get your company the best results.
Especially if you’re an ecommerce company trying to sell your product on line, the holidays are a great time to plug this into your strategy. Get the right attention from leads and get your products under their Christmas trees.
Revamp your website
Your website is yet another marketing tool that helps you stand out from your competition. If your website doesn’t promote your business or reflect your brand, it won’t push you anywhere near your marketing goals. If you don’t view your website as of a lead-generation platform, you’re not optimizing your potential.
Gone are the days when it was just enough to have a website. With more and more competition, customers have become extremely selective with which website they choose to peruse. That’s why it’s imperative you maintain and update your website with a look that is brand centric, technology that is UX approved, and content that aligns with the search engine algorithms.
Search engines love keeping it fresh. When you make update to your site, Google and other search engines crawl and index your pages, this in turn recalculates your search rankings. New content will increase your chances of getting noticed. Pair that with a design savvy website, and you’re on the path to get more attention with leads that turn into clients.
While the season may be about all things shiny and new, if it’s not the right new strategy for your business it’s not going to prosper in the upcoming year. Now is the time to look back at your past year’s marketing efforts. What worked well? What was a mistake?
Remember, your holiday marketing should serve as a strong ending to the year and set the pace for the upcoming quarters of your business. Remember, it’s the relationships you build and strengthen now that will propel you into a successful New Year.
Disclosure: A successful Marketing plan will be delivered from asking Santa.
Ready to get your Holiday shine on? Contact your team of Moxie marketing specialists and let’s chat!