2018 is here and many business owners are excited about growing their business in the coming year. Growth takes a lot of hard work, planning, and of course, the right marketing strategies.
However, marketing is competitive and many businesses struggle to get their message in front of the right audience effectively. Pivoting away from your original tactics can increase your chance of success, so try to analyze your business with a fresh perspective. This can help you uncover simple ways to increase your growth.
So, out with the old and in with the new ideas! To help, we have compiled our top 5 tips to scale business growth in the new year.
1. Have a Sales Funnel in Place
No matter what marketing strategy you use, if you don't have an effective sales funnel to optimize your leads, you might as well just be throwing all of your advertising dollars away.
A sales funnel isn’t just about potential clients, it’s also about competing businesses. A sales funnel gives you an in-depth look into what drives your customers forward in their purchase process. This allows you to explore split tests, determine best practices and ultimately increase your website conversion rate.
Not only do sales funnels make you more competitive, they also build long-term relationships with your leads. Put simply, those with a GOOD sales funnel will always have an advantage over competitors who don’t.
2. Strategy for Social Media
In today’s world, every brand is in the public eye so it's important to watch your social media output carefully. Having a social media strategy in place is an excellent way to ensure your brand’s message is staying consistent. Plan out your content, evaluate optimized times to post, and always engage with your followers! Remember, your audience wants to connect with you. Build on this and the results could yield great results and long term, loyal customers!
3. Grow Your Email List
Without email lists, you don’t have an audience. We can’t express how important it is to have a good lead magnet in place that will contribute to segments of your lists. If someone clicks on your ad, it’s because they are already showing interest in your brand. These are your people! Return this by showing interest in them and collecting their contact information.
It is only through this that you can start building a relationship and nurturing it to build brand advocates. If you don’t, someone else will. Trust us!
4. Use Email Marketing Sequences
Part of having a good sales funnel is having a good email marketing sequence in place. This will automate strategic emails that go out to users once they subscribe to your list. Use your email sequence to build and nurture relationships. As we always encourage, as a brand you should be authentic and transparent.
Use the email responses and clicks to segment your list. This can lead to an even more streamlined email marketing sequence. For example, this can ensure the right messages are reaching the right audience at the right time.
5. Understand search engine optimization.
SEO can seem very overwhelming to some but it is also very crucial to understand. Having some education of the SEO algorithms allow you to leverage the best practices for your brand.
Create your content for a true audience while also being strategic to the flow of search engines. It’s important to remember to keep your content insightful, engaging, and something that adds value to your reader’s life. Otherwise, not only will your reader be disinterested, but Google will too and rank someone else in your place.
Ready to start scaling your business in 2018? Let’s chat! Contact us today to schedule a free strategy call to see how we can get this year rolling!