Social Media marketing is on its way up! 2017 accounted for 39.94 billion U.S. dollars in ad revenues and we feel pretty confident when we say this number will only increase in 2018.
It’s time to get the most out of your Social Media Marketing! While content is great, without advertising dollars behind it, it does almost nothing for your business. If you’re not reaping new leads, now is the time to rethink your social media strategy!
Below are some tips to help you learn how to generate more leads with Facebook advertising.
First, you need to grab the attention of the people who fit your target marketing. This may sound obvious, but surprisingly this is where most businesses fail. However, with the right targeting you can succeed.
Yes, it is crucial that your content resonate with your audience and form an emotional connection. Your posts do need to have the right creative, the right tone, and a strong and clear call to action.
But to succeed, you must take one step beyond just having great content. To really maximize your results, you must have an advertising budget in place to achieve correct targeting. Facebook makes this easier by new advanced features which help you best determine where and who your target market is.
It’s All in the Strategy
What many businesses fail to see is that while their content is great, if no one sees it, it’s not making an impact. To put this into perspective, Facebook pages who do not advertise only get 2-6% of their content shown to their audience.
So, it’s time to establish a budget that will allow you to maximize your exposure. This new paid advertising landscape can hone in on a very specific group of people, making it easy to put your message in front of the right audience.
Be prepared, the first step to gaining the most leads requires a bit of work and strategy. Split tests are sometimes crucial to figure out which targeting works best as well as testing different audience’s options. However, once you find which targeting works best, it gets easier to sit back and just let the leads come to you.
Stay Top of Mind
Now that you’re generating leads, don’t let them slip away. You’ve got their attention and now you need to hold on to it! The good news is that now you have your advertising in place, your content is actually reaching your target audience!
Great content will help turn a cold audience into true customers. This is key, because when you’re dealing with a cold audience, or people who have never heard of your brand before, your content provides them with helpful and beneficial information.
If you’re familiar with Facebook advertising, you may already have a Facebook pixel installed on your website. This pixel will help you re-market to those no longer "cold" customers!
The moral of the story is that while content is great, without advertising dollars or strategy behind it, it will do almost nothing for your business. That’s why we highly suggest investing in Facebook Ads to get the attention your brand deserves!
Ready to maximize your leads with Facebook advertising? Contact your Moxie team today and let’s talk strategy!